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  • Writer's pictureLukas Koller

My thoughts on blogging

Hello LKM readers, this is my first ever blog, which is short for web-log. Hopefully this becomes a famous series so if you're reading this in the future, Hello! I'm glad you are a fan and that you understand the importance of marketing, especially in the world which newly includes AI.

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The reason blogs are useful on your website is because the words you use show up on search engines like Google, thus increasing the relevance and SEO of your site. Even though the pages are on yoursite/blog, the "quality ranking" of yoursite/main and yoursite/purchase pages is still being increased. In the blog, you can use industry vocabulary and popular search keywords, or even link other prominent pages, both of which add website credibility --> better SEO.


One of the best things that can happen is that you write a viral blog, and this drives lots of readers to your website and to viewing your work. Other pages may reference the blog, and suddenly you are participating in the internet --> better SEO.

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Not only website ranking and interconnectedness on the web, however, but blogging is great because we all are already sharing our thoughts on social media. As you synthesize your tips, ideas, and great research into blog posts, these can double as social media posts and other content. The 21st century is all about CONTENT and BRANDING, so if you can leverage blogs into these two categories results will eventually follow.


The trick with both content and branding is that you will need time + consistency, but like Thomas Edison says:

"Genius is one percent inspiration, and 99 percent perspiration"


My goals for this blog are to:

  • Create a name and become a part of the marketing industry

  • Make useful posts that are enjoyable to read



Blog 1/1

Lukas Koller


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